Specsavers has created a tactical response to news about the Irish economy by developing a fast-turnaround TV campaign that promotes the brand’s 2-4-1 designer glasses offer to cash-strapped Irish consumers. The campaign breaks across Irish TV on Sunday 9th August and provides more limelight for Specsavers’ new antihero; a comically bitter competitor called Harrison.

Credits:
Project: “Comedy Capers” (Ireland TV)
Specsavers Client: Richard Holmes, Marketing Director
Airdate: 9th August 2009
Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Copywriters: Jon Crocker, Graham Daldry
Art Directors: Naomi Bishop, Michael Hutchinson
Agency Producer: Alex Honnor
Prod Co: Mustard
Director: Cris Mudge
Prod Co Producer: Lucy Hayes
Post Production: Golden Square
(Caroline McNulty, Aman Kang)
Editor: Eve Ashwell at Cut + Run
Audio Post Production: Simon Capes @ Clearcut